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Google Pod Training
Week 1
Negative Keywords (33:38)
Feed Optimization (248:26)
Biding Strategy (44:25)
New Client Onboarding, QBRs & 3-Month Roadmaps (47:09)
Optymzr (22:36)
Week 2
Attribution (142:01)
YouTube (76:30)
Video & Graphic Design Creatives (55:48)
Video Templates/Scripting/UGC (57:01)
Video Editing Best Practices
Week 3
CRO Audit
Improving CRO
Landing Pages (140:23)
Creative Static (56:23)
Tools & Productivity (282:07)
Search Fundamentals (50:36)
Week 4
Alpha/Beta Structure
Google Analytics (80:50)
Communication (113:52)
Cross Channel Training (82:30)
DataFeedWatch & Manual Feed (107:46)
Week 5
Blueprint for Success (71:58)
Agendas, Data Analysis, and Useful Reports (19:34)
Client Contracts & Management Fees (16:53)
Smart vs. Standard Shopping (23:33)
Budget Projections (47:34)
Miscellaneous
Mentorships (42:37)
Wrike (61:02)
Tools & Productivity
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