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Special Offer - MuteSix Facebook Ads Masterclass
Welcome
Welcome
What You Need to Know Before You Start Facebook Ads
Where Facebook Fits In Your Marketing Funnel
Establishing Your KPIs
Real Use Case Studies
How to Adapt Your Marketing Calendar to Facebook
Inside Campaign Structure
Campaigns, Ad Sets, and Ads Structure (The 3 Levels)
Campaigns, Ad Sets, and Ad Structure (The Ecosystem)
A Look Inside: How to Structure Campaigns (Remarketing by Creative Angle)
A Look Inside: How to Structure Campaigns (Acquisition by Creative Angle)
Campaign Structure for Scale
A Look Inside: Campaign Budget Optimization
A Look Inside: Naming Conventions
Audience and Targeting
Audiences
Advanced Targeting Hacks
A Look Inside: Exclusions
How to Start Thinking About Your Creative Strategy
Why Creative is Important
Laying the Foundation
Competitive Research
Direct Response Copywriting
Ad Copy That Sells
A Look Inside: Ad Copy
Optimizing Your Ad Creative (Video and Images)
The Funnel
Content Strategy
Seasonality
Types of Creative
Tools
Facebook Video Templates
Scaling Your Facebook Ads
Introduction
Preparing To Scale
Controlling Scale
Managing Scale
Scaling Best Practices
A Look Inside: How to Scale
Optimizing Your Ads
A Look Inside: Bid Optimization and Bid Strategies
A Look Inside: Delivery Insights
A Look Inside: Automated Rules
A Look Inside: Interests vs LAL Audiences to Test at Acquisition
Data Analysis and Troubleshooting
How to Read Your Metrics
A Look Inside: Reporting
Turning Poor Performing Ads Around
The Pixel
The Facebook Pixel
A Look Inside: Pixel Discrepancy (Multiple Fires)
Tracking Sales
A Look Inside: UTM Parameters
A Look Inside: Attribution
Dynamic Product Ads (DPA)
Product Catalog Feed / DPA
A Look Inside: How to Structure DPA Campaigns
Live Replays
Session #1: Black Friday Cyber Monday Strategy
Success!
Course Feedback Survey/Testimonial
A Look Inside: Ad Copy
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